Award The Kering Awards
for Sustainable Fashion
Kering - Alexander McQueen x Centre for
India is among the top 5 largest e-waste
generators worldwide while only 5% of it is documented to be recycled. Project
proposed that by connecting India’s first government authorised e-waste miner
with the local craft community, Alexander McQueen brand could provide an
opportunity for artisans to highlight and fight electronic waste issue with
their own heritage and skills.
Pictured salamander is a prototype crafted entirely from discarted copper cables.