1st Award
The Kering Awards
for Sustainable Fashion

Kering - Alexander McQueen x Centre for Sustainable Fashion

India is among the top 5 largest e-waste generators worldwide while only 5% of it is documented to be recycled. Project proposed that by connecting India’s first government authorised e-waste miner with the local craft community, Alexander McQueen brand could provide an opportunity for artisans to highlight and fight electronic waste issue with their own heritage and skills.

Pictured salamander is a prototype crafted entirely from discarted copper cables.

Made in collaboration with Hand & Lock

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