Diamonds are Whatever
| MA Fashion Futures
Link to dedicated website ︎︎︎
Makers' is a hybrid between a lab and a tailor-made retail experience. It
exploits possibility coming from already existing science, which enables
fabricating lab-grown diamonds from a wide selection of surprising sources.
Focus on origin allows the customer to choose the meaning and emotional significance that they want their
diamond to have. Source is fully customisable and the selection process is
designed to trigger personal reflection on values and following them desires.
Lab-grown diamonds grow under high temperature and pressure. They are formed
from carbon which can be isolated from most of types of organic ash.
diamond is in fact ‘whatever’ or at least less significant than the meaning
emerging from the source? What would be the value of the diamond made from the
signature of the 'Diamonds' queen Rihanna vs diamond made from Notre Dame ash
or your childhood teddy? What would those diamonds represent?